SS — 18
PANTONE
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Meadowlark
How the Style Show "Works"
Many may think that events like the Northwood University Style Show, "just happen," but that is far from the truth. The Style Show is the product of the Style Show Executive Board's months of planning, trend forecasting, late nights and decision making.
The Executive Board is comprised of four departments, each responsible for a part of the show. The Marketing Team is responsible for the promotion of the event. Promotion includes creating and maintaining a web presence, engaging and informing the greater fashion community, and developing and executing sales strategies to increase ticket sales. The Production Team is responsible for the "look and feel" of the show. That includes the stage design, lighting, sound, and the decoration of the venue. The Style Team is responsible for communicating the show's theme through garments provided to us from retailers across Michigan. Their job includes picking the clothes, recruiting and training the models, and establishing model's hair and makeup looks that are compatible with their runway outfits. The Finance Team is responsible for exploring fundraising and sponsorship opportunities for the show as well as making a budget.
At the head of this entire operation sits the General Chair who is responsible for the hiring and management of all other positions. It is her job to lead the Executive Board in making a successful show!
Behind the Theme
Inspired by her passion to better equip Northwood University students for the competitive job market within the fashion and events industry, Payge Pacholka, the Chairwoman for this year's Style Show, decided to incorporate trend forecasting into the show. This theme gives Executive Board members experience and practice in a job they may pursue upon graduation.
Schedule of Events
3:00 pm: Student Style Show
Hach Student Life Center
Alumni tour with executive guide
7:00 pm: Guest speaker - Margery Krevsky Dosey
CEO/ Founder at Productions Plus, Inc.
Hach Student Life Center
2018 Northwood University Style Show
Fashion in the Headlights
Hach Student Life Center
8:30 pm: Style Show Gala
ADA Hotel and Conference Center
“The Fashion Marketing and Management degree at Northwood qualifies students to take a wide variety of jobs within the fashion industry upon graduation. By focusing this year’s show on trend forecasting, we not only expose ourselves to a new and challenging experience, but we also get a better sense of our desired career path.”
Meet Our Guest Speaker
Margery Krevsky Dosey
Margery Dosey is an industry pioneer and proven business leader, widely recognized for revolutionizing how the auto industry employs talent.
Ms. Dosey began her career in fashion, but after attending the Detroit Auto Show in the late 1970’s and learning that models were not permitted to speak about the vehicles, she founded Productions Plus in 1981. Through her efforts to emphasize technical training and communication skills along with physical appearance, a new industry standard emerged: auto show models became product specialists – highly-trained experts on the vehicles they represent. Today, Productions Plus is the leading supplier of auto show product specialists in the nation.
Ms. Dosey’s leadership allowed Productions Plus to not only survive the auto industry downturn of 2008-2010, but to thrive through diversification, strategically expanding capabilities to include theatrical talent management with the acquisition of Michigan-based The Talent Shop in 2009. Today, Productions Plus – The Talent Shop is the largest SAG/AFTRA-franchised talent management agency in Michigan and continues to expand its automotive business.
sponsorship opportunities
Your contribution will make a lasting impact in the futures of the Fashion Marketing & Management students at Northwood University. We encourage to make a gift and become a sponsor of this year’s show by clicking the link below.
Couture
Included:
- Name/ logo on display boards at the event
- Signage in prominent event areas recognizing your sponsorship
- VIP seating
- 4 tickets to the Style Show, Reception, and Gala
Haute Couture
Included:
- Signage in prominent areas recognizing your sponsorship
- Announcement at the Gala Style Show recognizing your sponsorship
- Logo printed on all marketing materials and featured on the style Show official website
- VIP seating
- 6 tickets to the Style Show, reception and Gala
Designer
Included:
- Signage in prominent event area recognizing your sponsorship
- Name/ logo on display boards at the event
- 2 tickets to Style Show, Reception, and Gala
Private Label
Included:
All Fast Fashion Benefits
2 Tickets to Style Show, Reception & Gala
Signage in Prominent Event Areas
Tickets
All proceeds benefit the 2018 Northwood University Style Show
Meet the EXECUTIVE board
Payge Pacholka- General Chair
A senior from Bay City, Michigan majoring in International Business, Payge is the Chairwoman for this year's show. She wants to bring the feeling of New York Fashion Week to the Northwood community. She is obsessed with millennial pink and wants to see future fashion trends focus on celebrating everyone's individuality.
Production Team
Emily Williams- Production Vice Chair
A junior from White Lake, Michigan majoring in Fashion Marketing and Management, Emily is the Vice Chair of Production. She wants to own a fashion boutique and plan events in her professional career. Her goal for this year's show is to create a memorable experience that gives insight on the influence that the fashion industry has on the business and entertainment worlds.
Sydney Puff- Beauty Manager
Emma Scott- Model Coordinator, Collections Committee
Sarah Rangstrom- Gala Chair
Carson Rutherford- Model Coordinator
Autumn Tomasko- Prodution Head
Marketing Team
Alyson Robinson- Marketing Head
Zoe Baglien- Campus Relations Manager
Miles Jones- Digital Marketing Manager
Maddie Welch- Public Relations Manager
Style
Angela Chemas- Style Vice Chair
A senior from Bogota, Colombia, Angela is majoring in Fashion Marketing and Management and serves as the Style Vice Chair for this year's show. Angela wants to pursue a career in Fashion Styling because it combines her love of fashion and people.
Angie Karsama- Marketing Vice Chair
A senior from Royal Oak, Michigan, Angie is in the accelerated BBA-MBA program majoring in Fashion Marketing and Management. This is Angie's third year involved in the Style Show and second year on the Executive Board. This year, Angie hopes to grow Style Show's campus and community involvement as well as build a greater social media and web presence for the show. After graduation, Angie wants to pursue a career in Fashion Publishing.
Team
Alaina Weihl- Collections Manager
Hailey Kunath- Student Design Manager
Julia Borri- Collections Committee
Rachel Streu- Collections Committee
Isabelle Daoud- Collections Committee
finance Team
Sadey Jumapao- Fundraising & Student Recruiter
Kevin Nelson- Development and Finance Vice Chair
A sophomore from Garden City, Michigan, Kevin sits on the board as the Vice Chair of Fundraising, Finance, and Development. He is earning a dual major in Marketing and Management. Kevin has had a strong passion for fundraising ever since his high school days and would like to pursue a career in non-profit fundraising and development.