When we think of fashion, we usually do not consider the environment or the impact we are having on it. Except, we should. According to Richard van Hooijdonk, “it takes about 2,700 liters of water to produce a single t-shirt and that we produce more than 80 billion pieces of clothing every year, it starts to make sense.” There is a new movement in fashion, and it is sustainable style. Hooijdonk also argues that 73% of our clothing lands in landfills, which creates 53 million tones of waste every year. This then leads to a common trend of burning clothing, which is not very environmentally friendly. People are starting to realize this and are starting to be proactive about it.
Vouge writer Emily Farra inscribes about Kelly Slater, a designer that has launched sustainable swim wear line. She writes about what Slater is selling, “There’s organic cotton T-shirts and sweaters; swim trunks made from Econyl (a fiber spun from recycled fishing nets); a line of organic cotton jeans; and the brand’s best-selling heavyweight cotton-twill ‘blanket shirts.’ Buttons are made from recycled ocean plastic or corozo fruit, and Slater is interested in adding more high-tech advancements like pineapple leather and zero-waste dyes in the future.” Kelly Slater isn’t the only one jumping on the sustainable band wagon.
The Good Trade writes about Stella McCartney who launched her first collection in the early nineties. The Good Trade quotes McCartney saying, “We consider our environmental footprint at every point of our design process.” The brand is a member of the Ethical Trading Initiative, and chooses their suppliers very specifically. Many of their suppliers are actually small businesses and are artisans in Europe. Most of her clothing is bright and delighted. You can see many pastels, especially in her latest summer collection. The Good Trade also speaks on the brand Rag & Bone. They focus on urban fashion, mostly street wear style. They started with the staple American casual look, jeans and a t-shirt. Rag & Bone partnered with Cotton Incorporated's Blue Jeans Go Green in 2017. They launched a denim recycling program that involved their customers. They asked customers to bring in their old jeans to the stores in order to recycle them. Once the jeans are donated, the denim can be recycled and transformed into insulation for homes.
It is thanks to brands like these that fashion is moving towards helping the planet, instead of hurting it. This a movement I am completely on board with. I am going to try and style more sustainably, how about you?
Best of luck,
Cassie Frankowiak <3